Talk about perception management!
It seems that while no one was looking, a company called "Thinglink" moved the experience of images, into the realm of Higher Design Concept. In doing this, they are poised to make a significant contribution to the Evolution of Communication.
I know, it's a big statement, but Thinglink IS really a Big Idea.
First the basics: Thinglink turns an image or a photo into an interactive platform, by enabling "Rich Media Tags" which hyperlink contents from Youtube, Soundcloud, Wikipedia, Flicker, Spotify, Vimo- along with providing links to Twitter, Facebook & other touchpoints.
A photo now becomes a Field of Ideas. An image now becomes a New Context . . .
Now the question becomes, can you move with me through the Looking Glass . . .
& see the future of Electronic Communications?
As Marhsall McLuhan said "Culture is our Business" & Thinglink, with Media-Tech Sage, Neil Vineberg, have clicked into the world of Music-Artists, as First Class, New Media Experimenters.
Not only is this a great new tool for Artist Promotion, but it is also the perfect way to drive a Genius Idea into the hands of the inventive & creative. "Photos offer rich opportunities to engage fans in revolutionary and transforming ways". Says Vineberg, "Next to the band's music, images are one of the most important promotional assets. Thinglink makes those images 50 times more interactive & engaging".
In a real-time age of navigational tools & hyperlinks, we now have a technology which converts the image into a Meta-context- making your Messages more Dynamic & changing the Dynamics of your Messaging. Art & Advertising, Culture & Business, are now meeting at the Crossroads of Communication & Technology.
When Messages become a dynamic Meta-context; Product, Brand, Story, Idea; all exchange values equally- inside a Unified Field of Experience, being navigated by the user. Wether your Product is a Story or your Brand is an Idea, because the Image now becomes an interactive field of participation, your Message becomes a Concept.
The "Medium is the MassAge" once again.
In keeping with the highest ideals & most noble aspirations of the World Wide Web, we are in a situation where Consumers & Producers, Common Folks, Entrepreneurs & Industry Leaders; Everyman's on equal footing @ the start of the game, in a journey to help define possibilities for a new technology which communicates in the Universal Language of Images.
As D.I.Y. Artists, Social Networking Adapts, Advertisers & Musicians, all join in on this next stage of Discovery, exploring the idea of a image as a Conceptual Platform or Messaging as Meta-context; we all might start having some real fun:
We all know that Every Picture tells a story, however, we have learned as good Post-Moderns, that Her-Story might be different from History.
With Thinglink, every iconic image or current event, can now Quickly be re-Sourced, as it becomes a Subject for Deconstruction & Reinterpretation.
The 'Enriched Image' functions as a simple but potent delivery system for activating New Points of View. The Global Village enters the Editing Room, as we incorporate Fresh takes on old Stories or weave savvy insights into hot NewS items.
re-Visioning the MassAge involves us in the Relativity of Reality Creation- the light speed transmissions of image Conversions.
We can now customize the Impact intensity or rather, concentrate the Impact 'Eye-Media-Sea' of the Noetic instant- into a small & very shareable Space.
In Transforming the image into a customized 'Frame of Reference', which Vertically integrates different Horizons of meaning, we can Project a new Concept or understanding through creative Juxtaposition, where various 'Angles' are set into Play.
Like a great Photograph, the more contours within the range of focus, extending into the Vanishing Point, the greater the Sense of Depth.
Meta-context means Multiple Perspectives:
Political Satire, Direct Relevance, Poetic Justice or Ironic Spin . . . Now U can send the 'Enriched Image' Flickering through Web Streams, News Cycles & Fashion Trends; Word-Pressing Tumbling Sound-Clouds into Facebooks; or Twittering in time with the Rhythms of Collective Resonance . . .
That's perception management for the Age of Integral Consciousness, in the 21st Century of Electronic Literacy.
& in this Real-time world of information & updates, every Message as Concept, magnetizes itself as a Meme; synchronizing & sensitizing itself to the ever changing contexts of Events & Meanings, as it plays through the Broad-Bandwidths of Cultural Zeitgeist.
In fact, Thinglink includes a feature which allows you to track the # of Hits that your Message receives.
This Echolocation feature, helps keeps you in tune with those Planet Waves of Global Reverberation.
One small step for Everyman . . . closer to what William S. Burroughs called for:
"Storm the Reality Studio & retake the Universe."
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